Many e-commerce marketers have asked for a list of words that can be used in ad copy to increase profitability. Of course you can discover your own magical profit words with the Glyphius software, but I thought I would list a few that I have discovered.
First of all, I want to cover something even more powerful than a word that was discovered in the Glyphius research. It is the lowly period. Putting that dot at the end of each line of your ad copy has an amazing 76% positive correlation with profitability. It is the highest scoring token found in the Glyphius database. That high correlation also
indicates that not using it is THE most often mistake made by those creating poor copy. Use it. Period.
Other punctuation that have a high correlation with profitability include the ampersand (&) and the percentage sign (%). The exclamation point (!) is good, but not nearly as good as the period, ampersand and percentage signs. Use it more sparingly.
Here are some other words that I have found with nice high positive correlations with profitability:
all, am, are, area, buy, check, compare, direct, discount, find, from, full, guarantee, guaranteed, has, in, less, local, me, more, online, of, on, one, or, order, over, price, prices, save, stop, top, up.
Try using them more often in all of your sales copy.
In contrast, here a few words you absolutely should not use:
aside, confidence, decide, download, downside, evidence, exclusive, excuse, focus, free, idea, music, now, useful, video.
Hope this helps. Discover more how Glyphius can help.
Update 2009-06-17: I am no longer an affiliate for this product.
