Wednesday, January 31, 2007

RaSof Ranking Factors Evaluation Anomalies - Continued

On my e-Commerce webpage, I mentioned a James D. Brausch RaSof/Ranking Factors scoring anomaly I discovered. Keywords in HTML comments (within comment tags) count towards the score just as do keywords in text. I have no idea as to whether keywords or not in the comments tags really affect Google ranking or not. That is, if you put a bunch of keywords in comment tags, that will usually improve your RaSof score, but does Google then give you a higher page rank?

I have no idea, and since Brausch is not open to my comments and questions, the only way we will know is if you (someone happening across this blog) risks getting fired as a customer by asking him and getting an answer.

Here is an example: On my Prestige Wristwatches website, on the main page, there is a list of manufacturers at the bottom of the page. I scored that on the keyword "wristwatch". Over a few weeks, using what I could glean from the Ranking Factors Course and the RaSof video, I succeeded in getting my "score" from 215 up to 1760. A VERY nice improvement. But since no inbound links to speak of, that page is still in the area of the Google deep. Anyway, I added a few manufacturer links to that list. That list does not contain many, if any mentions of the keyword "wristwatch", just the manufacturers' names. That reduced the RaSof score back down to 1639. A little while ago, as an experiment, I included the keywords "wristwatch" and "wristwatches" in HTML comments above and below the list. VoilĂ , the score went back up to 1742.

Sunday, January 21, 2007

Discovering Words that are Guaranteed to Sell with Glyphius.

Many e-commerce marketers have asked for a list of words that can be used in ad copy to increase profitability. Of course you can discover your own magical profit words with the Glyphius software, but I thought I would list a few that I have discovered.

First of all, I want to cover something even more powerful than a word that was discovered in the Glyphius research. It is the lowly period. Putting that dot at the end of each line of your ad copy has an amazing 76% positive correlation with profitability. It is the highest scoring token found in the Glyphius database. That high correlation also
indicates that not using it is THE most often mistake made by those creating poor copy. Use it. Period.

Other punctuation that have a high correlation with profitability include the ampersand (&) and the percentage sign (%). The exclamation point (!) is good, but not nearly as good as the period, ampersand and percentage signs. Use it more sparingly.

Here are some other words that I have found with nice high positive correlations with profitability:
all, am, are, area, buy, check, compare, direct, discount, find, from, full, guarantee, guaranteed, has, in, less, local, me, more, online, of, on, one, or, order, over, price, prices, save, stop, top, up.
Try using them more often in all of your sales copy.

In contrast, here a few words you absolutely should not use:
aside, confidence, decide, download, downside, evidence, exclusive, excuse, focus, free, idea, music, now, useful, video.
Hope this helps. Discover more how Glyphius can help.
Update 2009-06-17: I am no longer an affiliate for this product.

Wednesday, January 10, 2007

About e-Commerce Internet Business

Internet business techniques, tips, software and home study courses. e-commerce topics including traffic, copywriting, page ranking, ranking factors, inbound link and outbound link generation, SEO, SERP, information product creation, etc.

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