Profitable Prices - Glyphius Pricing Digits Scoring

Profitable Prices - Glyphius Pricing Digits Scoring.

Pricing digits are the digits used in setting prices for various products.

The question is: Which are the best digits to use? It depends.

For example, which, in general, should give a better response: $19.95 or $20.00?

Well, according to Brausch's Glyphius (version 2.0b2), yes $19.95 is better than $20.00. But, $25.00 is better than $24.95. And $24.50 is better than either.

I've gone and tablulated a large list of prices and their Glyphius (version 2.0b2) scores.

For a big list and comments, go to
Profitable Prices - Glyphius Pricing Digits Scoring.

Brausch No Longer Selling Glyphius Directly

If you reached this post by clicking on a link to find out more about James Brausch's Glyphius copy scoring (copywriting) software, sorry. It is no longer available from Brausch directly. He states that effective 2008-01-04, he will no longer be selling it directly, but only through resellers. You will have to search on the web to find a reseller. The price will be somewhere north of $100, as that is the wholesale price to the resellers.

Brausch Leaves Glyphius Users in the Lurch

I have the James D. Brausch copywriting evaluation software, Glyphius. The 2006 version. Brausch now has a 2007 version out. The 2006 version was a download version from his website. I tried to access the 2006 version "owner's page" today to review the "General Use Training Video". THE PAGE IS GONE!

Prior to this year, Brausch's products were mostly downloadables, available for purchase through ClickBank. Through that process, you would get link information to an owner's page. The customer usage documentation for products was on videos on owner's pages. And that was it. He had some funky Camtasia desktop video generated file format that was viewable only on Microsucks Internet Explorer as far as I know. (Maybe also on Firefox? But not on Mozilla.) I was unable to download and save any of his videos for Glyphius and other products I purchased. I tried to download/save the videos, because exactly what I feared would happen, has happened. That they would go away.

Now (2007), it seems that Brausch is switching to physical products. CDs, DVDs, actual printed and snail-mailed/UPS delivered items. For Glyphius 2007, I assume both the program and his funky videos are on the disk that his producer sends out.

That wouldn't be a problem if he kept his old version pages up. But, I guess his reasoning is -- screw you if you don't buy the newer upgraded version.

MuVar 2007 is right now being released on DVD. Will the owner's page for the 2006 (and earlier 2007) version be taken down? I think likely.

IF ANYONE HAS ANY INFO ON HOW TO DOWNLOAD AND SAVE THE ONLINE CAMTASIA USER VIDEOS THAT BRAUSCH HAS ON HIS OWNER'S PAGES, LEAVE A COMMENT. COMMENTS ARE NOT CLOSED ON THIS BLOG.

Discovering Words that are Guaranteed to Sell with Glyphius.

Many e-commerce marketers have asked for a list of words that can be used in ad copy to increase profitability. Of course you can discover your own magical profit words with the Glyphius software, but I thought I would list a few that I have discovered.

First of all, I want to cover something even more powerful than a word that was discovered in the Glyphius research. It is the lowly period. Putting that dot at the end of each line of your ad copy has an amazing 76% positive correlation with profitability. It is the highest scoring token found in the Glyphius database. That high correlation also
indicates that not using it is THE most often mistake made by those creating poor copy. Use it. Period.

Other punctuation that have a high correlation with profitability include the ampersand (&) and the percentage sign (%). The exclamation point (!) is good, but not nearly as good as the period, ampersand and percentage signs. Use it more sparingly.

Here are some other words that I have found with nice high positive correlations with profitability:

all, am, are, area, buy, check, compare, direct, discount, find, from, full, guarantee, guaranteed, has, in, less, local, me, more, online, of, on, one, or, order, over, price, prices, save, stop, top, up.

Try using them more often in all of your sales copy.

In contrast, here a few words you absolutely should not use:

aside, confidence, decide, download, downside, evidence, exclusive, excuse, focus, free, idea, music, now, useful, video.

Hope this helps. Discover more how Glyphius can help.
Update 2009-06-17: I am no longer an affiliate for this product.