James Brausch has decided to switch to furnishing many of his products as DVDs that he has a service duplicate and mail out for him.
He cites what are to him some advantages:
1) One of the main ones, it seems to me, in MY words, is that it makes it more difficult for the customer to apply for and get a refund. He cites a high return rate for downloaded products.
Hey, maybe the products are good, but maybe not THAT GOOD, for the price, in customers' evaluations.
2) Higher perceived value by customers, as opposed to downloaded products.
Maybe "last month/last year", but not today. Yes, that's MNSHO. Maybe that is my problem: I don't see what the advantage of having to plow through a 20 minute to an hour DVD or on-line video, even, to find out what five minutes of reading of a well-prepared .pdf doc could do instead. With a DVD/video in addition, illustrating SELECTED points that ARE more efficaciously illustrated by video.
In other words, use the appropriate medium for the message.
No comments:
Post a Comment